http://www.stjohnswinchester.co.uk/

Working closely with the chief executive and senior management team of this long-established yet thoroughly modern charity, Nicki has led on a review of the charity’s vision, values and mission statement, followed by a rebrand and new website. Community engagement is a crucial element of the charity’s ambitious growth plans and Nicki provides strategic and hands-on support for service development and delivery, media relations, volunteer and staff recruitment and marketing of its almshouses, community support wellbeing programme, and its specialist dementia care home

That work includes:

• Major branding exercise including the development of a new logo and strapline, vision, mission and values. Nicki led that exercise bringing in stakeholders such as trustees, residents and staff producing messages and branding that truly reflected the charity

• Campaign to promote the Moorside dementia care home and attract self-funders, including brochures clearly reflecting the best of its culture

• Creation of a strategy to attract and retain volunteers working with staff members

• Supporting efforts to inform the local community about planned developments in the City Centre and development of appropriate supporting materials

• Acting as the interface with other professional contributors such as website developers, photographers and film makers

• Many press announcements

• Coaching to deal with local media and managing interviews