Public relations is all about reputation – the result of what you do, what you say and what others say about you. At the heart of good PR is words. What you say and sometimes what you don’t say. Your clarity of message. Your timing. Crucially, your tone. And your choice of media is just as important whether online or offline, in the press, on your website or other digital avenue, in your literature and marketing materials, within social media, and also in your dealings with your customers, suppliers, staff and other stakeholders.

Having been mentored by an experienced journalist at the beginning of my career, and having engaged with countless print, digital and broadcast journalists, locally and nationally, I know my way around the media. I’m adept at sniffing out stories, and then crafting press releases and articles which hit the mark with the media.

Knowing when photos are called for to beef up a story, and when pre-recorded audio clips will boost your chances of radio coverage, is part of the skill.

Many clients enlist my support with managing their relationships with the media, proactively and reactively, and especially at time of controversy or crisis. You need a safe pair of hands, and this is what I bring to the table. I’m also delighted to train and support your people to shine in this important area. And if real-life experience in a studio setting would be beneficial, then I have access to a selection of professionals who provide bespoke media training for day-to-day and crisis situations.