Branding and visual impact

There’s no doubt we live in an age where visual impact counts, and the all-important substance and content have to sit close behind. Strong branding ensures you win the attention of your target audiences, for the right reasons. I regularly work with clients on brand development and management, ensuring the visual appeal dovetails with the personality of the organisation, and supports its commercial objectives.

I’m also a big fan of powerful photography and videography. I subscribe to the ‘photograph tells 100 words’ and 'video tells 1000 words' philosophy, so in addition to being pretty nifty with my iPhone, I work closely with a hand-picked team of talented professional photographers and videographers on client work. Part of my offering is crafting the key messages and storyboard, art direction, interviewing, reassuring and coaching those in front of the camera, ensuring we get the best possible results.

Here’s a taster of rebrand exercises that I’ve delivered for clients:

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Nicola Smith Communications Southampton, Hampshire
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