Communications strategy, advice and support

This is where I feel my clients derive best value and greatest benefit. Working alongside your key people I take a close look at all your communications, inside and out. Together we scrutinise your objectives and audiences, look at your strengths, unpick any weaknesses, carefully hone your key messages and then ensure these are reflected in everything that you do.

My nurturing approach enables me to immerse myself into the organisation’s culture, getting under its skin and understanding its key people, what makes it tick and what makes it special. This long-term strategic approach enables a close look at the brand, the corporate objectives and the identification of any communications holes. The challenge then is to work together to fill them.

Once a communications strategy is in place, a tailored communications plan will be developed to engage effectively with your stakeholders through one or multiple media. Internal communications in an integral element of this. I will then work with you to deliver it, offering as much or as little support as you need.

"Nicki slotted seamlessly into the senior management team and provided superb assistance to our communications and marketing strategy during a period of huge growth for our business. Her professionalism and experience played a crucial role in our rebrand and new website, and helped us navigate through a successful sale."
Helga Chapman, Founder, Chapman IP, acquired by Murgitroyd in 2019
"Nicki proved herself very adept at getting under our skin, understanding how our culture works and then reflecting that in all that she does. This has been key to relationship building with us and delivery of advice and support. Nicki’s work is of a high standard with commitments always delivered timely."
Clive Cook, Chief Executive, St John’s Winchester
"It was a pleasure working with Nicki and getting to know her. Her calmness, passion and diligence to her work and this project has ensured we delivered high quality comms, a co-created brand and a website."
Jessica Thom, Former Programme Director, Surrey & Borders NHS FT

Get in touch:
Nicola Smith Communications Southampton, Hampshire
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